Google Ads vs Facebook Ads β Which One Should You Choose?
If you're a business owner and want to promote your s or services online, you’ve probably heard of Google Ads and Facebook Ads.
But which one should you choose?
Let’s understand both in simple words.
π What is Google Ads?
Google Ads show your ad when someone searches on Google.
β
Example:
If someone types “best salon near me”, your ad can appear on top if you're using Google Ads.
Perfect for: People who are already searching and ready to buy.
π± What is Facebook Ads?
Facebook Ads show your ad while people scroll on Facebook or Instagram, even if they’re not searching for anything.
β
Example:
A person is scrolling Instagram and sees an ad for your salon, even though they didn’t search for it.
Perfect for: Reaching new people and building brand awareness.
π Simple Comparison
Feature |
Google Ads |
Facebook Ads |
People are... |
Searching for your service |
Just browsing |
Ad shows on... |
Google & YouTube |
Facebook & Instagram |
Best for... |
Leads, Services, Urgent needs |
Branding, New launches |
Cost |
Usually higher |
Usually lower |
Ad type |
Text & Search-based |
Visual – Image or Video |
π§ Which One Should You Use?
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β Choose Google Ads if:
You offer services people search for – like coaching, plumbing, clinics, etc.
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β Choose Facebook Ads if:
You want to promote s visually – like clothing, home decor, food, etc.
π Best Strategy: Use Both!
π Use Facebook Ads to attract and engage new customers
π Use Google Ads to catch people who are ready to buy
This combo gives you more reach and better results.
β Final Words
Both platforms are powerful – it just depends on your goal.
At Digital Vyapaar, we help businesses run smart, cost-effective ad campaigns on both Google and Facebook.
π Need help running ads? Contact us today – we’re here to grow your business.