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Google Ads vs Facebook Ads – Which One Should You Choose?

If you're a business owner and want to promote your s or services online, you’ve probably heard of Google Ads and Facebook Ads.

But which one should you choose?

Let’s understand both in simple words.

 


πŸ” What is Google Ads?

Google Ads show your ad when someone searches on Google.

βœ… Example:
If someone types “best salon near me”, your ad can appear on top if you're using Google Ads.

Perfect for: People who are already searching and ready to buy.

 


πŸ“± What is Facebook Ads?

Facebook Ads show your ad while people scroll on Facebook or Instagram, even if they’re not searching for anything.

βœ… Example:
A person is scrolling Instagram and sees an ad for your salon, even though they didn’t search for it.

Perfect for: Reaching new people and building brand awareness.

 


πŸ”„ Simple Comparison

Feature

Google Ads

Facebook Ads

People are...

Searching for your service

Just browsing

Ad shows on...

Google & YouTube

Facebook & Instagram

Best for...

Leads, Services, Urgent needs

Branding, New launches

Cost

Usually higher

Usually lower

Ad type

Text & Search-based

Visual – Image or Video

 


🧠 Which One Should You Use?

  • βœ… Choose Google Ads if:
    You offer services people search for – like coaching, plumbing, clinics, etc.
     

  • βœ… Choose Facebook Ads if:
    You want to promote s visually – like clothing, home decor, food, etc.
     

 


πŸ” Best Strategy: Use Both!

πŸ‘‰ Use Facebook Ads to attract and engage new customers
πŸ‘‰ Use Google Ads to catch people who are ready to buy

This combo gives you more reach and better results.

 


βœ… Final Words

Both platforms are powerful – it just depends on your goal.

At Digital Vyapaar, we help businesses run smart, cost-effective ad campaigns on both Google and Facebook.

πŸ“ž Need help running ads? Contact us today – we’re here to grow your business.